Westborough, Mass. – April 23, 2007 - Wakefly, an innovative, award-winning web development and marketing firm specializing in integrated marketing communications, announced that it has launched a new web site for Mirror Image Internet.
Mirror Image provides a proven content delivery network for digital media that ensures the best possible user experience while enabling companies to minimized their website infrastructure investment and operational costs.
The company wanted to launch a website that, among other things, made it clear to visitors that Mirror Image offers robust streaming media solutions. The company wanted its home page to showcase the numerous, well-known clients who use Mirror Image’s technology to reduce their infrastructure costs while still meeting the demands of their Internet traffic and strategy. The company also wanted the site to generate leads.
“Wakefly exceeded our expectations by creating a website that was designed well and completed on time, “said Martin Hayward, Mirror Image’s Director of Marketing. “We chose Wakefly after looking at a number of design firms and determined they had a better understanding of our website objectives. Launching a new website can be a very time intensive and stressful project, but Wakefly’s processes kept the project on track perfectly and problem free.”
These goals are achieved via a three pronged approach, including (1) the use of flash on the home page to showcase and describe its solutions and its customers, (2) the integration of forms on the website with the company’s customer relationship management software system, and (3) a robust search engine optimization strategy that included analytics tools, keyword research and additional coding.
The site was built with a content management system.
In addition, Wakefly designed Mirror Image’s new trade show booth.
About Mirror Image Internet
Mirror Image® Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company’s track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.
Recognized by EContent magazine as one of the 100 “Companies That Matter Most” in the digital content industry, Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image is a subsidiary of Xcelera Inc. and has been delivering Internet infrastructure services since 1999. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.
About Wakefly
Wakefly delivers innovative marketing solutions through design and technology, providing successful web sites, collateral, branding and integrated campaigns for a client base that crosses numerous industries and market segments. Based in Westborough, Massachusetts, Wakefly combines senior design, copy and marketing services with in-house technical specialists to help clients leverage technology and the Internet to create integrated campaigns that work. For more information, visit
www.wakefly.com.
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Contact:
Jon Baer
Wakefly
T: 508-616-2042
jbaer@wakefly.com