Spagnolo/Gisness, & Associates Showcases Their New Brand and Portfolio with a New Web Site

WESTBOROUGH, MA – LAUNCH DATE, 2007 - Wakefly, an innovative, award-winning web development and marketing firm specializing in integrated marketing communications, announced that it has launched a new web site for Spagnolo/ Gisness & Associates. The company had recently rebranded, and wanted to design and develop a new website that reflected this new brand, and that also provided intuitive navigation for its target market, educated its target market and generated leads. 

 

This full service architecture and interior design firm understands the importance of presenting new and past projects to their audience. One of the most import goals of the site is to let potential clients be aware of all the services they have to offer.

“We love the website Wakefly designed for us”, said Kevin Debasitis, Director of Business Development at Spagnolo, Gisness & Associates.  “It really strengthens our online brand.  We said from the beginning that the website is an important business development tool for us, and the content management system Wakefly incorporated into the site allows us to easily showcase new projects and constantly edit existing ones.  The navigation of the site is real easy to follow.  It will provide us with a much more robust venue to showcase our exceptional design work.”

With a focus on office, mixed use, corporate interiors, mulit-family housing, and higher education markets, ease of navigation would play a key role in the success of the site.

In addition to navigation, design played a large part in SGA’s new site. They desired a more graphical approach to present their design capabilities. Although the company was recently rebranded by their in-house designer, SGA needed a company to carry this look and feel to the web.

“We chose Wakefly because they were willing to let us art direct our site throughout the entire process” said Kayte Valliere, Marketing Communication Designer. “With Wakefly, there was a great balance between listening, responding and advising us along the way. We are also excited to have the freedom to update our site as often as we would like with the content management tool.”   

The website navigation brings the reader to the focus markets, and then showcases several projects within each market. Wakefly worked with SGA to find the best solution for each market and project to be viewed without the reader getting lost within the site.

Spagnolo/Gisness & Associates is a full service architectural, interior design and planning firm. The Company focuses on projects in corporate, urban, mixed-use, educational, healthcare, residential settings, representing a wide range of scales and complexities. 

 

About Wakefly
Wakefly delivers innovative marketing solutions through design and technology, providing successful web sites, collateral, branding and integrated campaigns for a client base that crosses numerous industries and market segments. Based in Westborough, Massachusetts, Wakefly combines senior design, copy and marketing services with in-house technical specialists to help clients leverage technology and the Internet to create integrated campaigns that work. For more information, visit www.wakefly.com.