FOR IMMEDIATE RELEASE:
Wakefly Launches New Web Site for Redshift Systems
WESTBOROUGH, MA – December 15, 2006 - Wakefly, an innovative, award-winning web development and marketing firm specializing in integrated marketing communications, announced that it has launched a new web site for Redshift Systems. With this new site, Redshift Systems is now in a strong position to launch new products and run multiple campaigns directing visitors to its site and to capture and follow up on leads.
Redshift Systems has developed a technology -- called optical thermal imaging -- that radically reduces the cost of thermal imaging cameras by enabling them to be built with standards-based fabrication methods and off-the shelf components.
Redshift Systems’ had specific goals for their site, including:
1. From a design standpoint, a strong and professional look that will set their company apart from the pack of start-up companies.
2. To get out the message that, with their technology, infrared is available and affordable for everyone; every firefighter, security guard, electrician, police officer, maintenance worker, contractor, driver
Because Redshift Systems uses its web site for educational purposes, Wakefly built a contact form that also allows visitors to sign in and request white papers. From a web browser, Redshift Systems is able to view and follow up on the leads and provide requested literature.
In addition, the content management system Wakefly included in the site allows for Redshift Systems to easily maintain the site and make future enhancements.
“Wakefly created a web presence that met two key criteria for us”, said Stuart Nixdorff, Vice President of Sales and Marketing, Co-founder, RedShift Systems. “First, the ability to inform prospects about the advantages of optical thermal imaging solutions. Second, creating a portal for OEM customers to easily get the information they need to bring new products to market quickly. Plus, we think the site looks great.”
About RedShift Systems
RedShift Systems enables the mass-market application of optical thermal imaging with consistent quality for security, firefighter, first responder, automotive, industrial and other markets where delivering universal deployment is critical. Its core innovation, the Thermal Light Valve™ (TLV), delivers superior performance at a fraction of the cost of current solutions. RedShift manufactures components and modules that enable OEMs to address new or under-penetrated markets.
About Wakefly
Wakefly delivers innovative marketing solutions through design and technology, providing successful web sites, collateral, branding and integrated campaigns for a client base that crosses numerous industries and market segments. Based in Westborough, Massachusetts, Wakefly combines senior design, copy and marketing services with in-house technical specialists to help clients leverage technology and the Internet to create integrated campaigns that work. For more information, visit www.wakefly.com.
Contact:
Jon Baer
Wakefly
T: 508-616-2042
jbaer@wakefly.com