Westborough, Mass. – November 15, 2006 - Wakefly, an innovative, award-winning web development and marketing firm specializing in integrated marketing communications, announced that it has launched a new web site for Voyager Systems. With this new site, Voyager Systems is now able to run multiple campaigns directing visitors to its site and to capture and follow up on leads.
Voyager Systems seamlessly transforms outdated legacy applications into modern, state-of-the art software and database technologies. Voyager Systems wanted a site that represents, from a design standpoint, the metamorphosis or transformation its clients achieve when moving from an old system to a new one. Wakefly achieved this goal due to its process, which includes interviewing key stakeholders to gain a clear understanding of the client’s objectives, its positioning in the marketplace, and its target market.
Because Voyager Systems runs multiple campaigns and uses its web site as a key focal point for its lead generation initiatives, Wakefly built a registration system to allow visitors to sign up for and download informative information. From a web browser, Voyager Systems is able to view and follow up on the leads.
In addition, the content management system Wakefly included in the site, allows for Voyager Systems to easily maintain the site and make future enhancements.
About Wakefly
Wakefly delivers innovative marketing solutions through design and technology, providing successful web sites, collateral, branding and integrated campaigns for a client base that crosses numerous industries and market segments. Based in Westborough, Massachusetts, Wakefly combines senior design, copy and marketing services with in-house technical specialists to help clients leverage technology and the Internet to create integrated campaigns that work. For more information, visit www.wakefly.com.
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Contact:
Jon Baer
WakeflyT: 508-616-2042
jbaer@wakefly.com