Business to Business Search Marketing Analytics Services
Who is on my website? How did they get there? And what did they do after they got there? These are the three most important questions online marketers can ask and hopefully answer. With the answers to these questions, marketing dollars can be better allocated to higher performing campaigns to maximize your ROI.
Greater insight into the actions customers took, starting with where they look for information on your company or products, to how they navigate your site, to how they ultimately make the decision to submit their contact info or make a purchase, will allow you to customize your website to increase conversion rates. This insight, combined with other
B2B internet marketing services, will provide you with a high performance integrated, online marketing campaign.
Wakefly's Director of Search Marketing, Jeff Demers, gives a brief overview of Google Analytics and why it is a great solution for many B2B companies looking for robust secure visitor tracking without enterprise costs.
Wakefly’s extensive B2B website analytics review process will allow you to get a more in-depth look at your website traffic, letting you know what works and what doesn’t, allowing for optimized spending of marketing dollars. Not only does this process allow for better allocation of current marketing resources, it will also reduce the average cost of acquiring a lead, making your overall budget go farther.
Do you know what campaigns are driving qualified traffic to your website? Wakefly provides comprehensive marketing analytics reporting for your website using its proven methodology which includes:
- Assessment of current web analytics and data
- Implementation/upgrade of robust web analytics software based on business needs/goals
- Analysis of website actions resulting from multiple marketing sources
- Monitoring delayed conversions and offline actions
- Tracking lead generation results through to final purchases
- Improvement of marketing ROI through continuous adjustments based on quantifiable data
While capturing basic website traffic information, such as unique visitors to your site, through free website tools such as Google Analytics is important, there is a significant amount of information not being captured that, when used properly, can significantly reduce the cost of lead acquisition and the length of the sales cycle. The number of unique visitors, when used alone, can indicate whether current marketing efforts are more or less successful than previous efforts, but it cannot tell which campaigns or lead sources are driving the majority of the traffic or converting at a higher rate. By leveraging all of the data available from your website, Wakefly allows your marketing efforts to work smarter. Don't wait any longer, start fusing B2B website analytics data with enterprise-class search marketing analytics today.
Get instant help by calling us at 508-616-2042.