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Members Health Insurance

Members Health Insurance is a Kentico site, built with a variety of custom forms and functionality and extensive integration with Pardot. The site was designed and developed by Wakefly, and in addition to its custom functionality, it is fully responsive.

Custom features include an interactive rate quote that allows users to determine which healthcare plans best meet their needs, based on the information they provide, and culminating in the download of an application. The site also features pseudo-dynamic content, by way of a smart state selector that allows the user to choose their state and see only the content relevant to them, delivering a personalized experience that funnels only the most pertinent information to the viewer.

Additionally, the site is integrated extensively with Pardot, a comprehensive marketing automation tool, helping the client achieve a high-level overview of interested patrons that further accommodates both parties in generating a beneficial ongoing business relationship.

From the back end, the site was also built for optimum ease of management within Kentico, including custom widgets that allow the client to display shared content site-wide without complication, and even scheduled processes that automatically move data to a secure location for review.