Husqvarna Viking is a custom Kentico site, showcasing their line of sewing machines, accessories, and software, along with embroidery kits and more. The website also features an interactive ‘Be Inspired’ section, complete with a user photo gallery, a learning center with demos and techniques, a blog, and inspirational sewing projects. Additionally, the site provides a space for Husqvarna Viking’s promotions and user networking. The culmination of elements aims to help keep the sewing community engaged, both on a community and an individual level. Designed by Wakefly’s agency partner, Redpepper, Husqvarna Viking got an updated look to start off the process, and added a number of features to enhance the site. Custom developmental endeavors include:
a sewing machine Match Maker to help users find the perfect machine
a fully filterable accessory finder
an interactive user gallery that allows the contribution of sewing creation photos for ideas and inspiration
a printable “Wish List” of items, so users can browse the site, choose what they want, and purchase at their nearest dealer.
Wakefly received two silver awards at the 2013 W3 Awards, in the Structure and Navigation website category, as well as in the Shopping category, for their development role in the new Husqvarna Viking website. Wakefly also received a 2013 WebAward for Outstanding Achievement in Web Development for the website.