Online Marketing Webinars
Recordings of previous Wakefly webinars are available below. These webinars provide information on the different aspects of online marketing, and are all tailored to inform you how to increase your leads and online marketing ROI.
Google's free website analytics package is a very powerful tool that has become indispensable to many marketers.
But understanding the different aspects of Google Analytics and how to apply what you learn using the data can
be a bit daunting.
Watch Analyzing Google Analytics now
Today, we’re all on the hook to deliver websites that support sales by delivering and converting
qualified opportunities. But how can you do that if everyone leaves your stie from the home page?
Usability prevents that and ensures that visitors will dive deeper into your site. Usability
basically means setting up your website in a fashion whereby the visitor doesn’t have to think
about where he is, what’s offered, and how to get to information that’s relevant to him. This
webinar will provide you with the basic understanding needed to understand how to build a website with usability in mind.
Watch Web Development Best Practices: Usability now
Selecting the correct keywords for your website is an integral step towards successful search engine marketing. You will need to identify and research keywords for each top level page on your site. Keywords are the words and phrases that users will type into a search engine in order to find your pages. This webinar will provide you with the basic understanding needed to conduct successful keyword research.
Watch Selecting Keywords for Your Website now
Google Analytics is a free, full featured analytics suite that can help you garner valuable business intelligence from your web site. Using Google Analytics will have you properly benchmark your existing site as well as provide you with valuable metrics about the efficacy of any internet marketing regimen you may be pursuing.
Watch Approaching Google Analytics now
Our landing page optimization webinar, which is 38-minutes in duration, provides education on the components of a tailored landing page, informs you as to why landing page optimization is worthwhile, discusses best practices for landing page optimization, and provides tips on analyzing and refining your landing page metrics.
Watch Landing Page Optimization now
"Harnessing the Power of Social Media Marketing" focuses on the B2B market and how to effectively implement a social media marketing program. This 31-minute streaming webinar video includes a working definition of social media, the facts about social media and ROI, a basic strategy that will work, what to blog about and how to do it, syndicating your content, and tips for social media marketing success.
Watch Watch Harnessing the Power of Social Media Marketing now
"Driving Success with Search Engine Optimization" covers the SEO basics.
This 55-minute webinar video includes a working SEO definition, what search
engines look for, how you can increase qualified traffic to your website,
how you can start search engine optimizing your website, measuring and
refining your SEO results, and successful SEO case study.
Watch Driving Success with Search Engine
Optimization now
"Optimizing Pay-Per-Click Campaigns" provides what you need to know to
set up and have success with your pay-per-click search marketing campaigns.
Topics covered in this 40-minute webinar include how to set up PPC campaigns, optimizing your
campaigns for targeted keywords and bids, and experiencing lasting success
in PPC search engine marketing.
Watch
Optimizing Pay-Per-Click Campaigns now
Search engine marketing is one of the fastest-growing marketing areas,
mostly due to its easily trackable ROI. Just how important is search
engine marketing? In a recent study conducted by MarketingSherpa.com, SEM
activities resulted in the highest ROI of any technology marketing strategy
for the nearly 4,000 firms surveyed. "Introduction to Search Engine
Marketing", a 37-minute webinar, covers the SEM basics you need to know to ramp up your lead
generation.
Watch Introduction to Search Engine Marketing
now
