How do you attract more qualified visitors to your medical device company's website?

If you're in marketing or sales at a medical device company, consider the following:

1. According to a Q1 2009 survey of 1,900 practicing physicians in the U.S conducted by Manhattan Research and reported at ihealthbeat.org, 89% of online U.S. physicians report that the Internet is essential to their professional practice.
2. According to a 2008 survey of 1,681 practicing U.S. physicians conducted by Manhattan Research and reported at ihealthbeat.org, 84% of physicians surveyed reported using the Internet and other technology to find information about pharmaceuticals, biotechnology and medical devices. In addition, physicians access pharmaceutical or medical device product information through online or electronic sources 41% of the time.
3. Fifty-eight percent of U.S. physicians surveyed said they go online for clinical information at least two times per day, according to a new Epocrates survey.

Reaching this target audience means conducting effective medical device marketing online. Applying Wakefly's proven information architecture and visitor clickstream optimization tactics will result in increased “stickiness” - meaning better, more qualified traffic arriving at your medical device company's web assets, and more conversions, all ultimately leading to more sales.

The downloadable toolkit provides practical points on usability, including:

1. How to structure your home page to entice visitors to dive deep into your site
2. Proven layouts for sub pages to ensure maximum conversions
3. Tips on how to develop offers that appeal to a wide range of visitors
4. The most important data to look at in your analytics package

Many of you are faced with these three challenges:

1. Being on the hook to deliver more leads with fewer internal resources
2. Knowing at all times which campaigns are working and which ones are failing
3. Realizing that the “old way” of marketing (i.e., print campaigns, trade shows) aren’t delivering the results they used to, but not being proficient in the “new way” of doing marketing (i.e., search engine marketing, social media, etc.)

How do you overcome these challenges?
Inbound online marketing is the tool that enables you to “get more done with less”. In addition, it is the “new way” of marketing. Until recently, if you were going to run a campaign, you’d buy a list with as many specific selects as possible. Once you narrowed down the large list with your selections, you prayed that the quality of the list was better than average. When you launched your campaign, you then “held your breath” and “crossed your fingers” and hoped that people would respond.  With inbound online marketing, you can achieve greater control over this process.

Inbound online marketing consists of a number of tools that enables you to drive and convert qualified traffic to your website. Let’s take search engine optimization as an example. If you identify the keywords that your target market uses to find devices such as your company’s and you optimize your website for those keywords, your target market will find you. They will seek you out. That’s the beauty of inbound online marketing. No longer do you need to seek them out and pray that they’ll respond. Combined with targeted offers, search engine optimization is a great example of how inbound online marketing is forcing a paradigm shift in the way medical device marketers do their jobs.

Fill out the form to the right to download your free Online Marketing Toolkit today.

Contact Lyndsay Cooper at lcooper@Wakefly.com for a free, one hour one on one consultation.