Wakefly has been a trusted partner of Ottawa University since 2010 and has been instrumental in developing and launching two major versions of our public website with the Kentico CMS. We recently incorporated a responsive design to our website in early in 2015 to meet the needs of our mobile users and the feedback has been positive. Our Project Manager, Mark Sloop, has met or exceeded all of our development and maintenance request expectations for our website in a timely and professional manner. I could not imagine having to manage all aspects of updating and maintaining our website in today’s competitive education market without the assistance of Mark and the Wakefly team.
Even the best platforms are just tools, and are USELESS unless you know how to use them.
When you have the BEST PLATFORMS and the BEST PEOPLE collecting the BEST DATA, marketing is less of a gamble.
WAKEFLY and SITECORE will provide you the EXPERTISE and DATA to stack the deck in your favor!
Wakefly is a holistic marketing agency. This means we understand how to capitalize on cross-channel marketing efforts and organize marketing plans to be greater than the sum of its parts. We also have used enough tools and platforms to know what works and where your challenges lie, especially when it comes to having the wrong ones or not knowing how to use the ones you have.
Sitecore is our chosen partner, as they enable us to seamlessly integrate compatible marketing automation with powerful content management. This integration allows us to harness all its power into collecting the best data to optimize against.
What does this mean for you? It means that using Wakefly to manage and optimize your website through Sitecore and Sitecore Experience Manager you will have the purest data and the best chance to cash in on the visitors who already come to your site. The easiest way to increase your revenue is to make more money on those visitors. The only way to do that is to give them more of what they are seeking.
Wakefly works alongside your existing infrastructure and team to provide laser-specific suggestions based on the best data available. If your team cannot implement those suggestions based on bandwidth, we have the expertise to implement for you. We do this by removing all obstacles that lie in the path of your success by using optimized data with skilled digital marketing expertise. Bottom line, Wakefly and Sitecore stack the deck in your favor.
Wakefly recognizes that no two situations are exactly alike, and does not assume any two businesses have the exact same needs. In our holistic digital marketing approach, we partner with you to understand your unique business goals and challenges. Once we understand each of these, we are able to customize and craft the strategies necessary to create success for you. We have also created efficiencies in our process that take advantage of highly skilled experts and allows them to work together under one roof to recognize opportunities in each of the other’s efforts to generate and grow revenue. The elements that we use to develop these personalized solutions are:
- Personas and Decision Triggers
- Decision Trees and Buyer’s Journey
- Data-Driven Conversion Optimization
- Progressive Profiling and Personalization
- Lead Nurturing and Content Marketing
- Lifetime Value and Long-term Revenue Growth
We find the highest success for our clients when we are able to partner with clients with these service solutions.
Cash in on our winning digital strategy. You can find us at the Conversion Conference in Las Vegas, NV on May 18th & 19th. Remember, regardless of the cards on your table, it’s the card you hold that make the difference! Join us and learn how to double down on the best data.
In Partnership with Sitecore
The key to managing every customers’ experience is to ensure you’re delivering content in context of how your customers interacted with your brand yesterday, last week, or within the last second so you can be relevant today. Sitecore Experience Platform lets you market in context so you deliver the right content to the right person, in the right place, and at the right time based on the sum total of that person’s past behaviors and current needs. Wakefly leverages this toll with the skill and art of a craftsman to allow your brand to reap the benefit of the power of this tool and not gamble on adoption of this platform that would justify the costs. We agree with Sitecore practices of context marketing based on these three elements:
- Content Management built from the ground up as an integrated, well-connected platform. When they’re part of a single, connected experience, every interaction becomes part of a joined-up conversation that carries across devices and channels and over time. So your prospects have a seamless experience with your brand regardless of what device they’re on.
- Contextual Intelligence down to the individual level, with essential detail and intelligence about each visitor, who they are, what they care about, and what they need. (After all, personalized conversations require the ability to get personal.)
- Omnichannel Automation that enables on-the-spot decision making so you can deliver the right content on the right channel at precisely the right moment for that particular prospect, at scale. No more, no less.
Contact Us Today
- Ottawa University