Wakefly Receives 2009 W3 Award for Decision Resources Web Site

12/02/2009

December 2, 2009, Boston, MA -- B2B Internet marketing agency Wakefly today announced recognition from the International Academy of the Visual Arts (IAVA), receiving the Silver Award in the Professional Services category of the 2009 W3 competition. Wakefly received this award for its development and design of the website for Decision Resources, a provider of research publications and consulting/advisory services.  Wakefly’s design drew from extensive B2B marketing experience and expertise, creating a website that is easy to navigate, professionally designed and more visible to search engines. The redesign is expected to generate more qualified leads and conversions for Decision Resources.

"We begin every project with our client and the intended end user in mind," said Jonathan Baer, president of Wakefly. "In the Decision Resources website, our goal was to increase the company's brand recognition, educate its target audience, and generate more leads. The design, content, navigation and information architecture were all critical components in meeting our goals for the design. We are proud to receive this award for the craftsmanship and innovation of our team."

Elizabeth Marshal, Decision Resources’ Director of Marketing, was also pleased with the website design. “Our goal with the website is to get visitors the information they need as quickly as possible. To accomplish this, we worked with Wakefly to determine optimal site paths and calls to action. Wakefly did a great job of guiding us through this process and incorporating our considerations into the site design and architecture.”

The IACA sanctions the W3 Awards and assigns a panel of top-tier professional judges by invitation only.  "We were incredibly impressed by the quality and creativity of this year’s entries,” said Linda Day, Executive director of the IAVA. “W3 winners continue to set the bar in Web development and design, push the limits of web advertising creativity and advance the use of web video. We are thrilled to have reviewed such a diverse and respected pool of work.”

About the W3 Awards

The W3 Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. For more information about the W³ Awards, please visit www.w3award.com, email The W³ Awards at info@w3award.com or call (606) 326-9326.

About Wakefly

Wakefly (www.wakefly.com) offers innovative B2B marketing solutions utilizing cutting-edge design and technology. The firm creates successful web site designs, collateral, branding and integrated campaigns for a broad-ranging client base across several market segments. Based in Westborough, Massachusetts, Wakefly employs senior design, copy, and marketing professionals with in-house technical specialists, helping clients leverage technology to create integrated Internet campaigns that produce results. For more information, please visit http://www.wakefly.com or call +1 508-616-2042.