Sure, we know you’re not rockin’ clunky flash graphics or comic sans typeface (right?), but there’s a good chance that your website is an embarrassment to your business. Outdated, sluggish websites are deadly – damaging your brand, losing leads and sinking sales.
Website redesign can make or break your business.
In the cutthroat world of online marketing, businesses face a simple ultimatum: redesign outdated websites or face extinction. A successful website redesign can increase site traffic by up to 15% and boost conversion rates by up to 20%, according to Forrester Research. Redesign improves user experiences, optimizes for lead generation and sales, and strengthens your brand.
Most importantly, effective redesign beats the classic website Catch-22. We’ve all seen websites that look pretty but lack functionality. Sure, the design is sleek and sexy, but it fails to optimize for lead generation. Conversely, highly optimized pages tend to compromise user experience and design quality for the sake of scoring a higher page rank. Businesses falsely think they must choose between beauty and performance.
Either choice hurts conversion rates and inflates bounce rates. With Google’s latest Penguin search algorithm updates, high bounce rates and low interaction metrics will bury your site at the bottom of search results. In short, an outdated web design is more than an embarrassment: it’s costing your business money every day that you fail to update it. With a website redesign, you can have both powerful performance and a beautiful interface.
Stay ahead of the competition with site redesign.
Was your website great a few years ago? That’s nice. Would you eat last month’s bag of Doritos? We didn’t think so. Even the freshest things go stale with time. A great website won’t stay great without consistent design updates. Here’s why:
- Consumers expect instantaneous information; pages that take longer than five seconds to load cause visitors to abandon your site. This spikes bounce rates and hurts your Google page rank. Last year’s fast is this year’s slow: design updates keep your site speedy whether it’s loaded on a desktop or a smartphone.
- Today’s online shopper wants one-click ordering. Clunky forms, site-specific sign-in requirements, and a lack of a search function are killing your online sales. A redesign will streamline the journey from product search to checkout and improve conversion rates.
- Social media matters; Google’s Panda and Penguin updates now track your website’s “interactivity” metrics. Sites that consistently publish fresh content that’s re-posted and re-tweeted rank higher than sites with static information. Is your last blog post, case study or portfolio sample from 2011? It’s time for an update.
At a minimum, your website will benefit from a redesign every 18 to 24 months. But there’s no need to limit a design refresh to a fixed timeline. Think of your website as a dynamic, evolving entity; consistently editing and improving your website delivers the biggest bang for your buck.
Does your website need a refresh? The team at Wakefly can help transform your website into a powerful strategic weapon that improves user experience, conversion rates and on-page SEO. Contact us today to get started.