Does your online advertising campaign have a low click-thru rate (CTR)? A low CTR is like being chosen last for first grade dodge ball. Except in first grade, the only thing on the line was a better spot at the lunch table near the cool kids. In the cutthroat world of online marketing, low CTR means wasted resources, lost leads, and shrinking sales.
How to Get Better Click Thru Rates
On its own, a low CTR is certainly bad news. No one is clicking on your online advertising, and that’s frustrating. It gets worse. A low CTR is symptomatic of an even bigger problem with your online advertising strategy. It’s like going to the doctor for a minor cold and discovering you also have high blood pressure, diabetes and might keel over from a heart attack at any minute. Low CTR means your business is:
- Overpaying for clicks
- Getting a low pay-per-click (PPC) ROI
- Being beaten by the competition
Traditionally, businesses approached pay-per-click advertising with a giant list of global search metrics and a hefty side of guesswork. This is also why 98% of businesses are dissatisfied with their Google advertising ROI.
Stop hemorrhaging money with ineffective online advertising. Here’s how to resurrect your click-thru rates before things get even worse:
- Use long-tail keywords. People search using phrases, not single words. Pick a long-tail keyword phrase (usually five words long) and make this your target search term. Fewer people will search this phrase, but because of its specificity, you’ll get higher click-thru rates. Long-tail keyword phrases are also less competitive, which means you’ll achieve a higher CTR for a lower PPC.
- Match your ad content with your landing page content. This seems obvious, but many businesses overlook this critical step. If your landing page has nothing to do with your ad (or only vaguely makes a connection), your site’s bounce rate will skyrocket and Google will flag both your site and your ad is irrelevant. You’ll be buried so far in Google search results that folks won’t even have a chance to click (or not click) on your site.
- Show value. Yes, it’s hard to solve a problem or explain a benefit in 100 characters or less. Do so anyways. And by all means, avoid “Click Here!” or any phrase with exclamation marks. Even if your intentions are genuine, these phrases appear spammy and will sink your quality score.
If your current PPC campaign is driving traffic to your website at AOL dial-up speeds, the online advertising experts at Wakefly can help. And if PPC, CTR and CPC sound like alphabet soup, our team can help with that too. Contact us today to get started.