Many online initiatives fail when an outdated CMS creates a chasm between ideas and execution. With the wrong CMS, a project that once seemed easy becomes an ordeal. Rather than staying fresh with updated content, your once dynamic website begins to stagnate. Outdated content tells potential customers that your business does not have the means or desire to stay current – hurting your brand and your bottom line.
CMS Enables Fresh Content That’s Key to SEO Success
Thanks to Google’s latest Panda/Penguin algorithm updates, fresh content matters more than ever before. In fact, Google’s infamous “Freshness Update” affected 35% of all search results, according to SEOMoz. Google ranks search results in part based on “freshness” and “relevance”.
This means if you last updated your blog, client portfolio, or case study last year, it’s already old news – and your site will score low on the fresh-o-meter. For most visitors, new content is also more interesting, which means visitors are unlikely to comment on or share your outdated material – and your site will also score low on the relevancy-o-meter. The wrong CMS will effectively bury your website at the bottom of search results.
The Right CMS Will Power Your Business’s Growth
The wrong content management system not only means that your website is outdated and clunky, but it also means that your business is missing out on important online marketing opportunities. With so many features available on the right platform, your site could be faster, sleeker, and sexier – delivering a better user experience, advanced SEO capabilities and improved conversion rates.
The market is flooded with content management systems that all look the same to the average user. Choosing the right system will give you unprecedented creative control over your web content, while the wrong system could mean countless hours (and expenses) lost to an overpriced web developer.
Don’t get stuck on the sidelines – stay ahead of the curve with a robust CMS that will power your business’s growth. With over 100 years of combined experience, the Wakefly development team knows what content management systems will work for your business – and which won’t. Contact us today to get started.