While working with hundreds of marketing professionals, a question that comes up pretty early on is:
“Where is my traffic coming from?” or “What is the source of all my traffic”
Traffic to your website can come from several sources. Some sources include:
- Search Engines – Organic: When someone runs a search for a key phrase and a search result points to a page on your website
- Search Engines – Pay Per Click: If you are running a paid campaign with any of the search engines and your ad is displayed for the searched key phrase
- Referrals – When an external site has a link back to your website. This can include blogs, your partner’s website, your corporate website, etc
- When someone types out your website URL in their browser. Lets call this Direct traffic.
Once you sign into your Google Analytics (see Getting started with Google Analytics), click on the Traffic Sources tab.
On clicking the Traffic Sources tab, a dashboard/overview of all your traffic sources is displayed.
The Top Traffic Sources section gives you the sources based on locations we discussed earlier.
So using this graph as an example, we see that Google sent 30% (511 visits) of traffic in the month of January, 2009. That is free and hopefully targeted traffic!
More importantly, as a business owner, you probably are more interested in what keywords were used on Google to get those 511 visits. Clicking on the “google (organic)” link will reveal this data.
Using the Dimension dropdown, you can now start drilling the keywords by some interesting segments. For example, if you are interested in the region where the searchers are located, click on the Dimension dropdown, and select Region. This insight can help your marketing group to target any outbound marketing efforts. You can also use this information to geotarget your Paid Campaigns.
Well, that’s it folks for this weeks Google Analytics tips. Hope you are ready to start leveraging your traffic sources and taking steps to improve your search engine rankings. If you have any questions, feel free to contact us.