Visual ads are more than products to be assembled and sent out across the internet; they are special agents of profitability that should be tagged and closely monitored, with plenty of success-oriented adjustment and manual evolution along the way.
In the absence of a brick and mortar storefront, the aesthetics and timing of your advertising serve as your first impression to customers. Just as passersby are compelled to visit a local store that’s made itself known through billboards, television and radio ads, casual browsers are more likely to recall and visit an online store with an effective, cohesive marketing campaign.
3 Things To Consider With Visual Ads
Unify The Message: If you place an ad on the sidebar of a popular blog that features a lower price than your Facebook ad, you run the risk of alienating customers. This isn’t to say that promo codes or coupons don’t have their place, but base prices should always be expressed as a constant.
Use the same icon, font and language across your campaigns to build a strong branded image in the mind of your customers. Note that a centralized “cloud-based” storage file of said icons and fonts is helpful if you work with telecommuting co-workers on campaign creations.
Don’t Be Afraid To Switch Up Placement: Sidebar ads and Google Adwords are mainstays of most online visual ad campaigns, but that doesn’t mean you shouldn’t branch out. Dynamic “gallery” style ads that let browsers check out several products at once have been known to be incredibly effective.
If You Aren’t Tracking Metrics, You Are Burning Money: Yes, it really is that serious of an offense in the marketing world. Your visual ads are tiny code-bearing soldiers in your inbound revenue army, so make sure they’re armed properly and headed to the right battle.
Keeping an eye on which sites and placements work best will ensure that your quarterly spend offers up the biggest bang for your marketing buck. Proactive companies also use site-specific techniques like a unique promo code or a timed offer in a dynamic ad to directly target visitors through compatible lifestyle and social sites.
With the speed of internet browsing growing more rapid through truncated mobile websites, a crowded marketplace and jaded customers, a first impression may be the only one you’ll get. Don’t waste it on poorly-timed ads or hasty configurations. Plan for success with your visual ad campaign and it will follow accordingly.