Is your new web content being indexed by Google? When you publish a new web page how long does it take to be indexed by Google?
The quickest way is to answer this question is by querying Google with site:yourdomain.com and scanning the list of URL’s presented. You can scan pages 100 at a time (instead of 10) just by changing the “Number of Results” tab within your Google preferences. If you see the web page you just published in the list, then it has been indexed by Google. If it is not there, Google hasn’t found it yet.
If this is the case, ask yourself is the page included in your sitemap? and, did you ensure the page isn’t “orphaned” – not like Oliver Twist – but rather are other pages on your site linking to it? If no existing, indexed content is linking to the page and your sitemap is non-existent or not current, then Google has no way of finding your page.
So far so good?
If you are finding that new content on your site isn’t getting indexed quickly you may have a big problem. Product launches, service launches and press releases lose a little of their online luster when Google doesn’t index and return them in the search results until weeks after the content was published. If you’re not sure how quickly your pages are being indexed, simply conduct an “Advanced Search” on Google, by clicking “Advanced Search” > Date, usage rights, numeric range, and more > and then changing the Date to “Past Month” – then, return to Google and use the operator site:yourdomain.com again. The results returned will show you all the new pages that Google found and indexed on your site in the last month. The results should look like this. In addition, you will get the specific date that the content was published. This should alert you to a possible problem in the event that the date the content is indexed is more than a few days after the page was initially published.
Running this same type query for your competitors website is also a powerful form of competitive research. If a competitor is publishing content that is getting indexed quicker than yours – you have yet another piece of evidence that your site isn’t up to search engine optimization (SEO) snuff. Plus, if a competitor is building pages quickly this is usually a major indicator that they are creating more online real estate, and more online real estate means more traffic, and more traffic means that their gains will come at the expense of traffic flow to their competitors.