Video Transcription: Hi I’m Meredith, part of your digital marketing team here at Wakefly. Today I’d like to talk to you about site link extensions; a simple yet often overlooked way to further enhance your pay per click advertising ad copy.
Sitelinks are hyperlinks that appear below your ad copy on the search results page. Sitelinks contain information such as additional contact and business information, or other product details or deals. Sitelink extensions are beneficial to your campaigns for multiple reasons.
- They will increase the overall size of your ad. By simply adding Sitelinks, you can expand your coverage of the search engine results page. Sitelinks will stretch your ads to physically cover more space on the page, pushing your competitors’ ads further down than normal. This increased ad space will also make your company look more important and relevant.
- Sitelinks give you an opportunity to have seven ads in one and follow the same format as normal text ads. It is possible for Google to be showing 2, 4, or 6 Sitelinks at one time, so in the situations where 6 Sitelinks are showing, it is like having seven different ads where you would normally have one. Talk about bang for your buck!
- In my experience, Sitelinks have higher CTRs (click through rates) than the actual ads. Each Sitelink is a chance to connect to a landing page that is more relevant to a potential customer. When all 6 of your Sitelinks are showing, that is 6 more chances for your ad to be relevant to a potential customer. More relevance can lead to higher CTRs.
- Sitelinks may lead to Higher Quality Scores, too. We know, or at least we think we know, that CTRs are part of the formula for quality scores. Higher CTRs lead to higher Quality Scores, so if Sitelinks increase the CTRs of your ad like I mentioned before, then they must also help improve your Quality Score.
For over a decade, Wakefly has helped thousands of companies grow and enhance their online strategies. Feel free to contact us by clicking the link below or email us for a free consultation. We look forward to hearing from you.