There was a time not too long ago when your business’s SEO could thrive and reach its pinnacle of success without video. Those days are fading fast. What was once viewed as a luxury, is becoming a necessity that businesses small and large need to take advantage of. Your website needs video for a variety of search engine optimization reasons, and if you aren’t utilizing video, you are falling behind the competition.
-Video will help increase site visitor retention and reduce bounce rates. For SEO and conversion purposes, you want visitors engaged for as long as possible when visiting your site. Search engines review retention times to help determine search result rankings, so a video that engages visitors and keeps them on your page for longer, will only help rankings as well as generate further interest that may lead to a conversion.
-Video metrics are a powerful tool. Video metrics provide powerful information about content visitors most want to see, and continued monitoring of metrics through successive videos, will help to create the most targeted content visitors will want to stay on your site for.
-Video also encourages social media sharing. Social shares and likes represent an important and growing ranking factor in the search engine ranking placements. Social sharing also increases the odds of your content going viral. Although rare, this would attract tremendous traffic, with some of that traffic purchasing your product or service.
Keep in mind also that there are a large number of websites, including possibly even your competitors, that are not utilizing video as part of their online marketing strategy. This means you will have a leg up by producing video that will increase conversions and improve your SEO ranking.
For over a decade, Wakefly has helped thousands of companies grow and enhance their online strategies. Feel free to contact us by clicking on the link below or email us for a free consultation. We look forward to hearing from you.