There are many factors search engines use when compiling search rankings and making sure your site is “SEO Friendly” can a times be a challenging task. Adding customer reviews however, is one simple thing you can do that will have a positive impact on search results, attract more customers to your site, and increase conversion rates. Customer reviews affect as much as 90% of online buying decisions.
Some top reasons for adding customer reviews . . . .
2.) Competitors may be utilizing them – Your competitors are doing everything in their power to attract new customers (including yours). If your competitors are leveraging reviews to attract new business and increase conversions, you are losing out on business. Check out your competitor’s sites and do some research. If they are using reviews, you should as well. If they are not, use it to your advantage.
3.) They highlight products & services – Showcase rave reviews from existing customers to attract new customers and help them make smart, informed purchasing decisions. Your products are superior but sometimes hearing it from a third party can be the deciding factor. Reviews can also provide additional information to a potential customer (an added feature or benefit for example). Positive reviews have swayed my decision during uncertainty and it can have the same effect on your customers.
4.) Provides new & unique content – Search engines place high importance on sites that are frequently adding fresh and relevant content. Including customer reviews allows you accomplish this with little to no effort. Let your customers help attract new business for you.
5.) Add reviews to social media – More and more people are using social media to make a purchasing decision. Use this to your advantage! Reading a review from a friend or colleague on social media can have a positive impact on your product or service, so make it as easy as possible to leave a review. **Reminder – Keep social media links visible in the upper right corner of your site for high visibility.
6.) Monitor all reviews (good and bad) – If some reviews are negative, reach out and offer solutions. Once you earn their trust they may write a positive follow-up review. It also shows excellent customer service.
Adding customer reviews to your site can have a positive impact on your business with little effort.