If you’re approaching search engine marketing for the first time you will need to be able to answer the following question:
How many people are searching for your products and services and what words are they actually using in the engines?
The answer will help keep your expectations realistic and will prevent inevitable disappoint if Google doesn’t bring you the volume of customers that you had hoped. Trying to answer this question can also lead you off in new directions looking for untapped sources of traffic that may be less competitive.
Thus, you will want to run your top level keywords through the following tool:
Within this dashboard you will have immediate, free access to Google’s search volume, pay per click pricing and competition statistics segmented by target countries if you so choose. Best of all, Google will spit out a list of related terms and keyword variations for each of your inputs. Voila! This is the best, quickest way to build a keyword list.
When building your list, keep the following tips in mind:
- specific, relevant terms where the intent of the searcher is clear are always better than high volume, uber competitive generic terms.
- if you run PPC the irrelevant terms the Google tool generates are your negative keywords to be inputed to prevent from triggering your ads.
- use the Google output to create long-tail keyword combinations, then check their volume.
Good luck with your keyword research. Use this tool to minimize speculation and guesswork and drive results quicker in the organic and paid results.