It is the goal of every advertiser to receive the most conversions they can for their budget. Here are 3 helpful tips to keep in mind for writing high converting text ads to lead to increased conversions.
1. Think Like A Consumer
It is very important to think like a customer when writing ad copy. Using terms geared towards the consumer can lead to increases in click-through-rate (CTR), conversions, and return on ad spend (ROAS). Make the ad geared towards the consumer by using terms like “you” and “your”. This will make your ad copy more personalized and welcoming to the consumer.
2. Highlight Benefit To The Customer
Instead of focusing on a product feature in your ad text, focus on the benefit the customer will receive from your service. By leading with a benefit instead of feature, it will help eliminate a step in the customers mind. Instead of having to think about how they can benefit from your product, your ad copy will already tell them.
3. Focus On A Customers Needs Instead Of Wants
More times than not customers are searching online to fulfill a need of theirs. By focusing your ad copy towards these needs, it can lead to more conversions. Using terms like “for all of your _____ needs” will show the customer your service can really help them.
The main takeaway from this blog is to remember to keep the focus on your customers instead of on your brand or brand features. By utilizing these 3 tips you should see a nice increase in the number of conversions your text ads receive going forward.
To learn more digital marketing tips and tricks view more of our blog posts.