A successful Internet marketing campaign depends on the strength of the relationship between the marketing agency and the client. This relationship is not unlike a marriage. It requires open and honest communication, shared responsibility and trust. When you approach your SEO campaign like a long-term relationship where the success of each party depends on the other, you see the maximum return for your SEO investment.
Relationships take work. You pay your SEO company to work for you, but if you do not put in the work as well, you’ll be leaking investment dollars. It is a mistake to put the implementation of your agent’s advice on the back burner as tasks that can be done when a free moment arises. The free moment never arises. You are much better off paying the Internet marketing agency to implement the advice for you or at least hiring an independent freelancer to take care of the work. Letting these tasks languish is like throwing away your SEO investment.
Even leaving out one or two recommendations can damage your investment. SEO advice is often comprised of several small factors like link-building, blogging and on-page optimization. These are all simple, yet time-consuming tasks. If you skimp on one, you are lessening the impact of the others. SEO is a mesh of several small techniques that join to create a stronger net with which you attract and catch leads. Leaving out even one will lessen the impact of the others, leaving holes in your net and diminishing the return on your investment.
Communication is Key
It is your Internet marketing agency’s goal to help you succeed but this cannot be done in the dark. It is vital that you ask questions and probe the reasons behind the campaign designed for your company. Because your Web marketing firm only sees the sides of your business that you show them, some parts of a Web campaign may not be optimally designed for your business unless you ask questions and discuss the reasons and implications connected to each segment of the marketing campaign.
Shared responsibility also means a shared stake in the outcome. So, before you make any changes to change the website you and your SEO company have worked so painstakingly to build, ask for advice. Understand that even changes that seem small to you may damage your search results and page rank. Checking with your marking firm first can save you the hassle and cost of rebuilding marking efforts that could have been saved with a quick phone call or email.
Your Internet marketing agency is an advisor you should trust. Assuming you researched firms before you chose one, it’s a good bet you are dealing with honest professionals who want you to succeed. SEO firms know that if you do not see measurable increased website traffic and conversions from the campaign designed for you, you will not be around long. The SEO firm’s success depends on your Web success. This interdependent relationship requires trust from both parties.
No one intentionally sets out to shoot his SEO campaign in the foot. But all too often, clients misunderstand the relationship between the Internet marketing agency and their business. By paying attention to communication, shared responsibility and trust, you treat your SEO company like a valued partner, creating greater opportunities for success and greater results from your SEO investment.