In the absence of unlimited marketing budgets and internal bandwidth-
Digital marketing is an ideal guiding light.
When dealing with a smaller sales and marketing team, there is less data and oversight to consider, but management takes a more pivotal role.
The concrete numbers and feedback offered by digital marketing help smaller teams learn more quickly, offering information like:
- Size of intended audience or demographic
- Emerging specialization trends that can be used for assigning goals
- Telereporting capabilities, automated as required
- Seamless integration with already-digitized catalogs, ordering systems, etc.
Consistency In Widespread Territories
When a team uses telecommuting or travels frequently, keeping everyone on the same page can be a challenge. Through online metrics, results can be demonstrated to the entire team at once to gain actionable insight.
Rob Eleveld recently mentioned to Forbes that he believes that these marketing responsibilities will increasingly shift to sales teams in the years to come. With this sort of change up likely lurking on the horizon, the sooner sales teams are introduced to marketing workflows, the better off a company will be.