Just how important is search engine optimization (SEO)? Important enough to make the front page of the LA Times, apparently. The article discusses a career in transition, and highlights these important points that anyone involved with SEO should remember:
- Cater to your target demographic with fresh, relevant content that is appropriately tagged.
- Use Google Trends to help validate your targeted keyword and tagging ideas. Google Trends tracks what people are searching for, and using this information can help you cater your content to what they’re seeking.
- Build a theme to each page by targeting keywords in the URL name, the page headline (h1 tag), the page subheaders (h2, h3, etc. tags), content tags, and links and link titles in the content. Doing this creates a theme centered on a relevant term for the page, also known as the beginning steps in SEO.