PDF Files are a great way to grab more organic, free traffic to your website. Here are some quick tips
- PDF Files are indexable by the major search engines. Be sure your PDF’s are created from a Microsoft Word or Adobe Pagemaker base, this will ensure they are true PDF files and not giant images converted to PDFs.
- Visibly link to your PDF file from top level pages within your site. Try not to locate PDF’s too deep in your architecture and remember, generally speaking, if your PDF is behind a form it will not be indexed.
- Make sure your top level PDF files are in your XML (or equivalent) sitemap if you would like them indexed.
- Use your major keywords, separated by hyphens or underscores, when naming your file. For example: Your_SEO_Friendly_PDF.pdf
- Follow some of the same general tactics SEO tactics you would apply to your webpages: optimize your headlines with chosen keywords, ensure your targeted keywords appear in the first sentence of the document and somewhere in the last paragraph, add captions to any images, etc.
- Add meta data to the actual PDF file. Within Adobe open the PDF you are trying to optimize, click on “Properties” and add in some of your keywords into the missing subject and keyword fields. Currently, the engines aren’t placing much – if any – emphasis on this metadata, but this could change and this simple step future guards your PDF files.
Good luck with your optimization and please share any additional PDF optimization tips that you might have!