Mobile web browsing is becoming an increasingly popular way to surf the web today. Research shows that 90% of American adults have a cell phone. With those cell phones come data plans, and with those data plans comes surfing the web. When surfing the web they find your website, and when they find your responsive website, your viewer (potentially future customer) will be very happy, and that’s a good thing. When a user gets to a non-responsive website, and the images are out of proportion and they have to scroll left and right to see the whole page, you can bet that they won’t stick around for very long and that doesn’t do your business any good.
Of course, with a non-responsive design, not only is your website not very attractive, but it’s also harder to use on a mobile device. A mobile user wants to find what they are looking for, give you their money, and go on with their day. If they don’t find what they want within a few seconds, they will go somewhere else. That is why having an easy to use, and attractive mobile or responsive site is becoming more and more important for a business that can expect on the go users. Responsive sites help you keep your customers, gain new ones, and it will give you a leg up on the competition.
Getting a responsive site isn’t as hard as you may think. It doesn’t take much to give your existing website a new responsive look and feel. As a business owner, you should recognize the importance of a mobile/responsive website and its part in expanding your business to reach the mobile user market. Don’t neglect the mobile users, they have a lot of potential to be future clients, and they can easily spread the word about your business with the click of a share button.