As many advertisers know; bidding on the competition’s keywords is a great way to expand your customer base and increase your brand awareness. The challenge for many advertisers is how to protect your own PPC brand from others attempting to target your same keywords. Here are 2 steps you can utilize to help protect your brand from PPC competitors:
- Become Familiar with the AdWords Trademark Policy
If your company/product/service currently uses trademarks outside of the digital marketing world, make those trademarks work for your PPC campaign. Reach out to AdWords Support and let them know of your trademark terms. Once the trademarks are registered with Google, you will protect your branded keywords from being targeted by other advertisers. In turn, this can bring down your overall CPC figures.
- Utilized The Google Display Network
This is an excellent option for targeting competitor keywords and protecting your keywords from competition. The Google Display Network (GDN) offers many different targeting types which can make reaching your target audience easier than ever. Another major advantage of the GDN is the total reach it can allow your PPC campaigns to achieve. Display campaigns can allow your ads to show to a wider audience, while also improving your overall impression share against your competitors.
These two PPC tips are quick and easy to set up and can make all the difference in protecting your brand from competitors. At the same time you are expanding your audience and targeting the competition.
To learn more PPC tips and best practices view our PPC archives here http://www.wakefly.com/category/ppc/