Is your business spending thousands on expensive SEO consultants in an effort to improve search engine result page rank? Guess what: you’re better off burning that pile of cash in your fireplace at home. At least you’d benefit from some free heat this winter.
Traditional search engine optimization (SEO) is dead. Thanks to the Panda and Penguin algorithm updates, along with Google’s over-optimization penalty (“OOPS”), the majority of SEO tactics are now more hassle than they’re worth. Link building, optimized anchor text, press releases and even guest blog posting can do more harm than good for your search engine ranking – if these tactics even do anything at all.
PPC Delivers Biggest Bang for Your Advertising Dollar
Pay-per-click (PPC) marketing is the most cost-effective strategy for building brand awareness and connecting with your target audience online. There are two types of PPC ads: search engine marketing (advertisers bid on keywords, such as Google AdWords, that appear next to search results) and partner network advertising (less targeted ads shown to a large network of partner websites).
PPC advertising is taking over Google’s organic search engine results. Your business must adapt its online strategy to leverage the power of PPC. Here’s why PPC makes financial sense:
- Google ads account for 64.6% of all clicks for high commercial intent keyword searches; that’s a 2:1 victory over organic search results, according to WordStream researchers
- The average click-thru rate for Google ads on high commercial intent queries are up to 600 times than click-thru rates for a typical Facebook page, according to WordStream researchers
- PPC is a low-cost, high-yield marketing tactic for smaller businesses that can’t compete with offline ad buys
Are you a PPC newbie? Still rockin’ the old-school SEO tactics? Started and abandoned a PPC campaign because you didn’t know what you were doing? Here are three things your business needs to change in 2013:
#1: Less SEO, More PPC. If you don’t know how to execute a successful PPC campaign, learn how to now. It’s just as easy to burn money on an ineffective PPC campaign as it is with bad SEO.
#2: Enable Google AdWords Sitelinks. Sitelinks offer additional page link options beyond your default landing page. Like Google AdWords extensions, your ad will benefit from an additional line (more real estate on the search page) and the ability to elaborate on specific benefits your company offers (e.g., free shipping) or respond to a customer query (e.g., international and APO shipping)
#3: Start Remarketing with Google Analytics. Remarketing lets you show PPC ads to users who have previously visited your website. Use this highly targeted advertising technique to ensure your brand is at the top of a potential customer’s mind when it’s time to make a purchase.
Stop wasting time on ineffective SEO and start building your PPC campaign. The online marketing experts at Wakefly can help you get started. Contact us today.