In case you’ve been living under a rock for the past few months, Pinterest is the latest social media site that can’t be ignored by marketers. With more than 12 million users, and growing, Pinterest drove more traffic to websites than LinkedIn, YouTube, Google+ and Reddit combined in January of 2012 alone.
Using images and videos instead of written content, users “pin” to virtual bulletin boards that they have created. These images can either be uploaded by the user or from a browser while surfing the net.
How to create an account
Pinterest is an invitation-only based site, but there are two ways to request an invite. If you have friends who already have a Pinterest account, you can have them send you a direct invite through their account – this is the quicker option of the two options. If you are one of the unfortunate few whose friends haven’t discovered all there is to love about Pinterest, you can go to the Pinterest home page and “Request an Invite.” Make sure to register your account using your business email address so that you can connect and share your pins through your Twitter account.
But how does this help with marketing? Pinterest adds a link to your website on the boards, which drives more highly targeted traffic to your site, increasing your leads and conversion rates.
Here are some tips to get started:
1. Take a picture from your website: Pin an image to one of your boards from your website. For example, if you own a yoga studio, take a picture of your favorite instructor or client and upload it to your site. Ask clients to pin from your site as well so the content isn’t coming from just you.
2. Follow the leaders: Find the most popular “pinners” and follow them. Like Twitter, they will most likely follow you back, increasing your chances of the masses ‘repinning’ your pins.
3. See who’s following you: If someone is following you, they already like you; follow them. Flattery goes a long way, and you can guarantee your images will be repinned!
4. Don’t just pin your products: While you are trying to market your product, you don’t want to overwhelm people with it. Pin information, tips and even other companies’ products.
5. Be creative: Pinterest is still developing and changing every day, so take the opportunity to try new things. Define your page the way you want to before conformity takes over the site.