Having pictures on your blog (or website) is a fantastic way to increase the engagement of your audience. Sometimes a picture truly is worth a thousand words and can allow your target audience to fully grasp your message. Most people go to Google and take a relevant image that they like and use it. Perhaps they put the image into Photoshop just to tweak it enough to make it different. Sometimes they just take the image and put it up on their site with a link back to the source. Did you know that those images you took could have legal ramifications? I am going to show you how to use both Google and Bing to find images that are legal to use, modify, and use commercially on your own website.
So what should you do? The best option is to take the pictures yourself because you can then rank for that image because it is a unique image owned on your website. If you take an image off the web, think of the thousands of others places that image also shows up. Then having your site rank for it becomes more difficult. If for whatever reason you can’t take your own pictures and you don’t feel like paying for a stock image site there is a way you can use a search engine legally to accomplish your goals.
Let’s search for Boston
We want to go to the advanced filter (that wheel on the top right next to safe search), click on the free to use section and save. This is the menu that will pop up for you below.
You will notice that Google is showing us images that we are able to either use on our website or alter in Photoshop. These are legal pictures that we can use, so there is no need to worry about legal ramifications.
We want to type in Boston like we did with Google.
We want to click on the license tab and then on the license. Next, click on free to modify, share, and use commercially. Now the new results come up at the bottom