As of September 24, 2014 the Google Analytics (GA) certification exam is free to take through Google Partners at google.com/partners. You no longer have to shell out $50 each time you want to take it. This is great news! The exam consists of 70 multiple choice questions that you need to answer in 90 minutes. In order to pass you need to get at least an 80%. I recently took and passed the exam, so I’m going to give you three pointers on how to pass the test yourself.
- Study, Study, Study – I feel like I am an expert on multiple choice exams. I have always been extremely confident in my ability to pass any multiple choice test without studying, just by using simple logic. The GA exam is different, especially with that pesky 80% passing score threshold. If I didn’t study I would not have stood a chance. (Disclaimer: I had absolutely no exposure to GA before I started this process.) If you are an experienced user you may not need to study as long as I did. All that being said the Google Partners platform has a great exam preparation area. It contains great instructional videos that walk you through the GA platform a practice quizzes at the end of each section. The people over at GA say that the exam prep course will take you from 4 to 6 hours to complete. I personally studied for longer than that.
- Explore the Google Analytics Platform – Like I said the exam prep area will guide you through some parts of the platform, but if you have access to a working GA account, it would be helpful to explore even deeper. Many of the questions on the exam are about where to find specific reports, or how to showcase a particular metric in the best way. In order to answer these questions you need to be very familiar with the platform. As you may or may not know, the exam is open book. You can keep another browser open with the GA platform up and running, but the platform is so expansive that if you don’t understand how to use it, you might have a hard time finding the answer in a timely fashion. Remember there is a 90 minute time limit, so I advise you to know your stuff.
- Be Confident – The exam has started, the time is ticking down and sweat is dripping down your forehead, you are starting to panic! Well don’t panic, be confident! If you put in the time to run through the exam prep and familiarize yourself with the GA platform you should have no problem passing the exam. In my experience the more confident you are the better you will do.
I know you were probably hoping for some secret cheat code or formula to become GA certified, but there is no substitute for good old fashioned hard work. Besides you cheat your way through just to get the piece of paper, but what good does that really do you or potential clients?