A recent survey by Marketing Sherpa found that 42% of marketers found that their ability to act on data was the biggest challenge they faced. 41% also found that combining data from multiple sources to define new predictions was also incredibly challenging.
As the digital marketing space continues to expand at such a rapid pace, many B2B marketers find it challenging to keep up. New skill sets, new initiatives, and a limited team make it tougher than ever to access new leads and reach new audiences.
3 Challenges of Juggling Multiple Marketing Initiatives In-House:
Knowing Where To Spend Marketing Dollars: With so many emerging technologies and platforms, knowing where and how to spend your marketing budget can be enormously difficult. You may feel limited to spend only in areas where your limited in-house marketing team is talented. This can leave a lot of opportunity on the table for you.
Keeping Sales and Marketing Campaigns On The Same Page: Marketing aligns with sales to attract leads and generate growth for your business. When your sales team struggles to see enough leads they may get frustrated. On the other hand, your marketing department may not have the resources to generate the leads needed to deliver these leads.
Finding Time to Implement Effective Strategies: Knowing what data to analyze, where to find the right prospects to target, and how to make a splash in your market takes time. This is very difficult with limited in house marketing resources. With so much big data available to marketers, you need to know what’s worth sifting through, and where your time investment will pay off.
The solution is outsourcing:
When you outsource your marketing initiatives to skilled, experienced firms ready to take on the work for you, you are better able to maximize your marketing spending and generate real results that will increase your business revenues.
With help from a digital marketing consulting agency such as Wakefly, you can put a trusted group of professionals on your side to help you know where to spend your marketing money, and how to get the best results from each of your critical campaigns.
Contact us today to learn more about how we can help you get relief from your marketing challenges and start harvesting results of effective campaigns.