Remember the days when you could actually market to your entire Facebook fan base? Those were the good times, when you could actually reap the rewards for all of your hard work building a community. Then Facebook’s dreaded algorithm formerly known as Edgerank came in and rained on everyone’s parade.
So now only 1-2% of your community will see the content you post.
Where does this leave you now?
You have to “pay to play” to utilize Facebook as a digital marketing platform.
If I wanted just half of the 47,000 plus fans on my Big Bad Bruins page to see the post below, I would have to spend $600!
Now for some major corporation with a large budget, $600 is a drop in the bucket, but for pages such as mine or small businesses this is a bitter pill to swallow. Unless you have millions of dollars hidden under your mattress, what other options do you have to grow your Facebook community and share content?
Make your content great, fun, and engaging. Combat the Facebook organic reach stranglehold by leveraging your community’s networks. Provide them content that they want to share with their friends and family.
This meme post of Boston Bruins goalie Tuukka Rask reached over 8,500 people because it was shared by fans 108 times.
If I wanted to boost this post to reach the same number of people I would have to pay Facebook $150.
The rule still stands true, Content Is King!
Think outside the box and start outthinking Mr. Zuckerberg’s Facebook algorithm.