For a business, being hidden or hard to find is a detriment that packs a painful financial punch.
Discover how your business can be terrible at hide and seek – and great at selling – with a few small SEO tweaks.
You already have a great product to offer your buyers. You offer better quality, better service – maybe even a better price point than your competitor. So why aren’t more people walking through your digital door?
The answer is likely because they just haven’t found you yet.
Search engine optimization is no longer an option, but a vital, living component of modern marketing plans.
It has grown impressively in the last few years, bolstered by evolving technology and communication. Companies that can’t keep up often find themselves expending significant assets after the fact to convince customers they aren’t obsolete.
Don’t want to wind up among them? Here are 3 of the most important facets of SEO that your business needs to consider and incorporate in 2013:
Don’t Let Content Go Stale: Much like food in a refrigerator, the longer content is left to sit, the less appealing it will be to search engines and human readers alike. Dan Simon, founder of Cognito US, recently told Forbes that content should also use other SEO-friendly tricks, such as text styling and a keyword ratio of no more than about 3% throughout any given page.
New content should be introduced on a regular basis, generally at least twice a month, to keep casual visitors engaged. If you have a marketing team at your disposal, setting up an editorial calendar with subjects and post dates will help keep your content on track.
Get Involved In Social Media: Yes, SEO generally focuses on the content shown on a site, but a large part of SEO that often gets overlooked or segregated is pulling in external visitors through links.
Huffington Post’s Writer’s Relief column recently reminded those looking to sell or highlight their work to engage in social media to gain notoriety. Each portion of a conversation becomes another mention of your brand or business, after all, and also serves to entice casual observers to take a moment and discover what you’re all about.
Don’t Innovate Yourself Out Of Business: Interesting images, sharp design and bold copy are fine, but don’t neglect the basics. No matter how elaborate your site may look to a visitor, be sure that the back end is friendly and compatible with search engine bots.
If, for example, you forget to create a site directory or – worse – submit your site to a search engine in the first place, you could be left with an elegant, sleek work of art…. that no one will ever find.
If implementing any of these tips is an exceptionally difficult task, it may be time for an “SEO Audit” to help your business become a lean, mean profit machine. While some of the techniques used in SEO have changed dramatically or vanished altogether since its inception, the core basics keep popping up in advice from experts – with good reason. Remember: sites that are kept current and easy to navigate are not only resilient, they are easy to modify if your SEO needs and goals should change.