Local search has never been more important YET so many companies are letting leads go out the window daily! We often see this here at Wakefly when we get a new client and run a search on Moz Local just to make sure all of their information is correct. You would be surprised by how many wrong phone numbers, addresses, websites, etc. are listed for the same company on Google, Bing, Yahoo, and other search engines!
A company can have the most optimized websites for search engines or a fantastic word of mouth campaign and still could be letting the leads disappear. So how does this happen?
Here are some scenarios that can cause your information on the web to be incorrect:
Changing your location
Let’s say your business moves; it could be a big move (like moving to another state) or small move (just down the street). You change the “contact us” on your site and maybe go on Facebook to change the address there too. So you are done right? If you said yes then you are about to lose your audience on Google, Bing, Yahoo, Yellow Pages, and much more.
Changing your phone number
Your business location changed and your phone number may change too. Again, you update it on your site, but you are missing out everywhere else.
Changing your website name
Perhaps you are in a re-brand phase and changing your name, so you needed to change your website. You are still going to keep all of the other information the same.
Let’s use Wakefly as an example as to what you should do to fix this problem
First, we are going to set up our listing score. I put our name into this search, along with the zip code. Pretty easy, right?
Once I click on check my listing, here is what happens:
A total of 4 listings came up. That is not good! The only listing that should of come up is the first one. The second listing is correct, but that is a different phone number than the one on our website. The third listing shows our old address that is still being displayed. The fourth is something completely unrelated to Wakefly. Let’s take a look at the third listing to see where on the world wide web Wakefly is being shown at 33 Lyman street.
First, I am going to look at everything that is complete, but is actually wrong. The first step is clicking on every single green column. Once you click the green column you are directed to that page on the web with all of the information. I am going to walk you through an example as to how easy this is to fix.
If I click on the Yellow Pages green column, I am brought to this page below. Now watch what I do step by step.
The issue is a wrong address. Not to worry! I can either improve the business info or I can claim this business as my own. If I claim this business as my own, this process will go much faster. Yellow Pages will call that phone number to verify that I am working for Wakefly and can change the information. For this example the phone number was not an option, so I will click on “improve business info”.
We need to change the address to 1800 West Park Drive Westborough, MA 01581
Moz Local is amazing (however, it is only available for the U.S at the moment) and it will show you all of the listings for your website on the web. This is a great first step for all websites to check (it’s free) and you will be amazed at how many more calls, visits, leads, etc. you will get after your information is corrected.
I have a Mazda 3 car that needed to get inspected in March 2014. I searched on Bing and the car dealership phone number (without clicking on their site) was listed wrong. I called the wrong phone number and never could get in contact with them about my car. I went to Google and they had a different phone number since they changed their number and only changed the number on Google +.
The second example was a real branding issue for a new client. If you searched their name in Google, Google would show a knowledge graph on the right side that had the wrong picture of their building, wrong address, and a wrong phone number. Anyone who would use that knowledge graph when searching the name would never be able to get in contact with them.
Both of these examples were fixed using Moz Local.