Hope everyone had a great fourth of July weekend! We are into the second half of the year and I’m sure all of us are stepping up our online marketing and web efforts to dramatically exceed our goals for 2009!
If you constantly go to Google or one of the other search engines and run searches on your brand, competition, individuals, etc to gain further insight for sales, marketing, or just general research, then you should definitely check out Google Alerts. Google alerts enables you to create proactive alerts that monitors content across the web including websites, news articles, blogs, etc. The alert you setup is around keywords that you would like to track e.g. “wakefly” (replace wakefly with a competitor”) or “boston trade show” (replace with events you are interested in attending) or “jeetu mahtani” (replace jeetu mahtani with a target individual you want to learn as much as you can possibly for prospecting and marketing efforts).
To setup your Google Aelrt, point your browser to: http://www.google.com/alerts
Sign in with your Google Account. In the main alert screen, enter the search terms you want to target, the type of content you want to monitor (I usually choose “Comprehensive”), and frequency (I choose once a day or weekly depending on the urgency of the content I am monitoring).
Once you have setup your alert, you should get a confirmation screen from which you can manage your alerts on an on-going basis.
If you have any trouble with setting up these alerts, feel free to contact us.