Backlinks are a vital commodity for your B2B web site. Without quality links you will never achieve ranking in Google for any term that is being seriously contested.
The catch is that good links are darn hard to get!
If you’re looking to improve your rankings and haven’t conscientiously done any serious link building you should consider buying a few links that will help to move the needle right out of the gate.
I’ve compiled a list of five links that should be the starting point of any strategy to increase your exposure in the organic results.
First, submit your site to the Yahoo! directory. For $299.00 this link, hand reviewed and approved by Yahoo!, will be well regarded by the major search engines. The double bonus is that it will also immediately start getting traffic to your site from the Yahoo! search engine.
Second, add your site to Business.com (from $199). Business.com can be a great source of traffic and will help with rankings and exposure as well.
Third, turn to Best of the Web –this $100.00 link will, in time, help with your rankings and will also produce a trickle of traffic to your website.
Next, try a free submission at the Open Directory DMOZ.org and also at the Librarians’ Index. There is no guarantee that your link will ever be approved and created, but the potential upside of ten minutes of work will be tremendous if you get lucky.
These five links will help get any B2B link building campaign up and running. After you’ve taken these initial steps – you’ll want to be on the lookout for getting links from niche oriented directories, partners, vendors, resellers, and local chambers of commerce. As you dig deeper into link building, you will want to target relevant websites that can testify to your expertise – as links from these sites will have tremendous impact on your rankings particularly in the Google results.