According to the latest Hitwise data, one word search queries represented 24.34% of the search volume, two-word queries came in at 23.41%, three-word queries at 20.37% and four-word queries at 8.13% of the respective volume happening in the search engines.
Photo courtesy of Lakeshore Branding.
In the B2B space, day-in and day-out working with Wakefly’s client base, I review keyword lists that predominantly feature two word keyword phrases. For every ten two-word keyword phrase our clients give us to target, they us give us just two three-word keyword phrases. This mix seems off – when you consider the Hitwise data – and thus, more empahsis needs to be put on what we call “long tail” keyword phrases. Not suprisingly, we have lots of antectodal evidence here that three-word queries are converting better in the BioPharma/Life Science space and in other niche B2B spaces than there two-word counterparts.
Hitwise’s data should continue to remind us to pay attention to three-word keyword phrases and continue to develop and refine our keywords lists to reflect likely three and four-word search terms.