So I’m following the map that leads to you
The map that leads to you
Ain’t nothing I can do
The map that leads to you
Following, following, following to you . . . .
-“Maps” by Maroon 5
As I was brainstorming ideas for my latest blog, Maroon 5’s “Maps” aired on the radio and I noticed the lyrics . “This song directly applies to keyword mapping”, I thought to myself.
Keyword mapping is an SEO process of mapping specific URL’s to keywords (the words we type into a search engine). Essentially, you map keywords to specific landing pages to drive your edits for each page on your site. The mapping provides a guide to clarify your site for search engines and making it easier for searchers to find content and relevant information on your site. The easier it is to find the information you are searching for, the better the user experience. From an SEO perspective and as a business owner, you want to make it easy to find information when customers land on your website, so they choose to stay on your site and not go to your competitors.
Let’s say you own a sporting goods store. You want to make it as easy as possible for customers to purchase a new set of golf clubs. Mapping the keywords “Golf Clubs” or “Buy Golf Clubs” to the golf section of your website greatly improves the chance of making the sale because you are not forcing the potential customer to find the golf clubs from whatever page to which the search engines decided to deliver them. If keywords are not mapped to specific URL’s based on search intent associated with those keywords, you run the risk of frustrating your potential customers because they are unable to find the information they were looking for (potentially losing their business).
I spend a considerable amount of time performing the keyword mapping process for our clients and making sure favorable results are achieved. Here at Wakefly, we use a digital marketing service called Conductor. Conductor specializes in organic search and web presence management solutions and is a valuable SEO tool. From Conductor we get a comprehensive view of our client’s active keyword portfolio, including mapped URL’s and Google monthly search volume. From these reports, we can monitor Google rank with top ranking keywords in comparison to competitors. In short, we can see how our client’s URL’s perform and leverage that insight into developing strategies for our clients.
As you can see, Keyword Mapping is a very important part of an effective SEO strategy and necessary for your business. The easier you make it for customers to find the information they are looking for, the greater the likelihood they will buy from you. Happy mapping!