Think of what you need to be fit. You need to work on your endurance. You need to build strength. You need to eat the right amount of food and make good choices.
Say you looked just at strength. You would need to choose the right exercises, how many sets, the number of reps, and so forth. These would define your strength program.
Search engine optimization is broad like fitness. You want to address all of its parts, and you can delve further into each one. You can look at site architecture, but then drill down by looking at how fast the pages load and if the search engines can crawl them all. You could work on off-page SEO by building backlinks and engaging in social media.
Keywords are one of the broad areas for SEO. You need to address the right keywords for your business. Keyword research allows you to best express the intent of your pages. The best option, Keyword Planner, which is also free, can confirm that you aim for the right keywords.
You then need to support this with the right content and HTML. At Wakefly, we have a process called keyword maintenance. We use this to get suggestions for meta data and other factors. We grab the first round of ideas through tools called Searchlight Conductor and the Screaming Frog SEO spider tool. They give suggestions on titles, meta descriptions, H1 tags, and alt tags for images.
Each one of these will sway SEO success in different ways:
- Titles are the main element beyond the content. They show the subject of the page in the search engine listing.
- Meta descriptions, though they do not change ranking, can allow a higher clickthrough rate by giving a summary used only by the search engines.
- H1s also affect the rank, acting as a sort of page title seen by the visitor.
- We look if keywords are bolded or italicized, which gives a slight edge.
- We also look at elements like anchor text, which helps to signal relevance and clout for a set of keywords.
It helps to be aware of the best practices for these elements. For instance, the character limits for the titles and meta descriptions are 55 and 115. This has decreased over time as smartphones and tablets become more popular.
Using Keyword Maintenance
Creating and updating the on-page SEO for keywords is vital. This can feel overwhelming though. Using keyword maintenance allows us to keep up with it.
Though tools will help, you need to use a good human mind in the end. A tool may suggest too many keywords per meta tag or tell you to use a phrase that looks awkward in the meta description. An expert will use these tools to quickly identify problems but will have to use his or her judgment hereafter. Adding these elements also demand someone familiarity with the content management system that runs the website to make the changes.
An online marketing firm such as Wakefly can help you with these issues. We will use keyword maintenance, along with our other tools and methods, to grow your business. Learn more by getting in touch with us today.