As we head into rough economic times, it is time to seriously reconsider a website redesign and a robust search engine marketing (SEM) package. The reason is really quite simple: now is the time to re-tool your marketing efforts, look inward and work tirelessly to transform and improve your web assets into vehicles that drive the bottom line for your business.
The number of people searching the web looking for goods and services probably will not decrease during an economic downturn. In fact, the data suggests quite the opposite. More and more Americans are going online every year and/or upgrading their internet connections. We are spending more time online, conducting more searches and relying on the internet more than ever.
Thus, getting serious about online marketing and lead generation is a necessity. Chances are your competitors are, or will shortly be, finding tremendous value in internet marketing. Paid advertising on the internet continues to grow, or at least hold steady, as other more traditional mediums, like radio and print, see a serious slackening in ad spend.
The reason for this continued interest is simple – the internet, from an ROI perspective – can be a leading sales and growth channel for your business. Couple this fact with the idea that most businesses (nearly 97% according to a recent study!) believe they can be doing a better job of growing and marketing their business online. Taken together, things like online lead generation, SEO and pay per click advertising are poised for an explosion in 2009.