Stop banging your head against the wall: improve Google Adwords quality score with these quick tips.
Google’s Quality Score is an important metric in determining the efficacy of your PPC campaign. Quality Score has a direct bearing on your cost per click, click through rate and many of the other key factors that will determine if you live or die using Google AdWords.
Google’s basic idea with deploying a Quality Score is that they want to ensure the ads displayed and ultimately clicked on, are relevant to the searcher. If irrelevant poorly targeted ads began showing up in the SERPs, browsers would never click on the ads and Google’s $37 million dollar a day ad revenue would begin to dry up. Hence the raison d’etre of Quality Score – and its system of scoring your ads, landing pages and site for relevance. (You can easily check your current Quality Scores within the Ad Words. Campaign Management > Campaign Summary > Campaign Name > Keywords tab)
For instance Google asks some of the following questions when scoring your keywords: does the ad copy accurately reflect the copy on the landing page? Are the keywords you are bidding on reflected prominently in the ad and/or landing pages? These are some of the more basic factors that will influence your quality score. Ensuring your ad copy reflects the content and offer on the landing page should immediately boost your Quality Score, just as bidding on keywords that are targeted on your site and landing pages will maximize your score and performance.
If you need help with PPC Management or have questions don’t hesitate to drop us line. If you’re just getting going with Ad Words starting at the low end of the learning curve will be expensive, so do your homework!