The Importance of Title Tags, Alt Tags and Meta Descriptions
Hi everyone, I’m Mike and I am the newest member of the Wakefly SEO team! Having previously worked in the broadcast department of a well-respected media buying agency in Boston for over five years, I am extremely excited to begin my new SEO career at Wakefly. The tools and skills I have acquired in broadcast media will enable me to “hit the ground running” as I learn to utilize the skills of search engine optimization. It is my hope that I can pass along the skills I’m learning and help you take your business to the next level.
From the first day, the importance of title tags, alt tags and meta descriptions have been stressed with high importance. Title tags, alt tags & meta descriptions are first level on-page search engine optimizations and although there are multiple factors contributing to a high rank search result, these are the first elements you want to address. Title tags are the words found at the top of your browser and it is highly recommended that title tags include as many keywords as possible. Alt tags are the words used to describe pictures on a webpage. Because web crawlers cannot “see” pictures, it is important to assign words to them. Meta descriptions are explanations of the web page content. You will usually see meta descriptions on a search engine’s result page. Having neat, concise and keyword relevant titles and descriptions are important factors in search engine optimization and a higher search result can turn prospective buyers into buying customers. For more information on the importance of tags, please refer to the following blog post.
Screaming Frog & Moz are two valuable SEO reference tools that you can use to monitor your title tags and meta descriptions. Screaming Frog for instance will provide a breakdown of a website’s title tags and meta descriptions. Type in a website URL and a detailed analysis will be generated. If your website does not contain meta descriptions or title tags, I would strongly suggest adding them as soon as possible.
I hope that the information provided has been of benefit. As my SEO education continues here at Wakefly, I will be sure to pass along as much information as possible.