If you’re not using the Google Adwords pay per click (ppc) program you are probably missing out on driving a great deal of visitors to your sites. The first step (after your create your free Google account!) is to write a few high quality ads. Also, if you’re running PPC and not seeing an ROI on your investment, keep reading as well as your ad copy is a likely factor causing your lack of success.
PPC Veterans and rookies alike will be well served to carefully craft ads that follow the following simple principles:
-Your targeted keywords should be in the ad headline
-Your targeted keyword should be in the first of the two lines of body text.
-Get the display URL right. The display URL can be different than the target URL – so try some ads without the www. Try capitalizing the first letter or word(s) in your display URL, thus appearing like “GoodAd.com”.
-Land visitors on landing pages instead of your website’s front page using the Destination URL box within Google Adwords.
-Use a call-to-action!
-Stay away from negative words!
-Use positive words like learn, quick, tips, etc.
These tips should help you get started writing great ads for your PPC campaigns.