When it comes to running an eCommerce business, taking shots in the dark is costing you – investment dollars, working hours, profit and a lot more you likely haven’t even discovered yet.
Guesswork isn’t theoretical on a live site, and the price tag attached to chasing down real results cases some serious sticker shock, especially for businesses struggling to gain a market foothold.
Taking risks on decisions like marketing mix and product inventory used to be a necessity, but an unprecedented leap forward in customer metrics and analytic capabilities has virtually eliminated the need to “guess.”
Channeling Data into Dollars
Using inbound marketing data to shape the evolution of your eCommerce site prevents waste and directs consumer attention where you need it most. Not only will you be getting the best ROI for your marketing dollar, you’ll be gaining valuable insight into:
Through strategies like pay per click advertising and SEO content that delivers a message while attracting higher search engine placement, you’ll not only get the digital foot traffic you need but an in-depth insight into the type of customer that responds.