So your old webmaster went AWOL and all you’re left with is a stack of source code that means nothing. The last time your site got a refresh was before Obama got elected (the first time) and Lindsay Lohan was still a promising child star. Yikes! Now, your customers are scared off by your antiquated website and outdated content. Blame your website’s content management system – or lack thereof.
A content management system is a web-based system for finding and managing website content. In theory, a content management system allows users to dynamically update site content, quickly post media files and even make basic layout changes without any coding knowledge. In reality, however, not all content management systems are created equal – or effectively used.
The inability to easily change website content is a major business problem:
- Redundant, outdated content leads to poor customer experience
- Your business lacks a central database to track and quickly update existing copy and media
- Content publication and management is restricted to one employee (i.e., your IT guy with no SEO background or your now-AWOL webmaster)
- An inability to centrally manage your content means double the work for different platforms (web, mobile, mobile apps) rather than a single, streamlined solution
Don’t panic – a new content management system and site refresh can turn your website around. No source code knowledge required.
“Which content management system is right for my business?”
Finding content management systems is easy – you probably get calls from leading vendors each week promising a better, faster, more responsive system for your company. Choosing the right CMS for your business’s unique needs, however, is more complicated.
The most popular content management system is WordPress. According to Technorati, self-hosted WordPress powers 53% of the top 100 blogs in addition to major websites, including CNN, NBC Sports, TechCrunch, UPS and CBS Radio. However, just because WordPress is a popular choice, does not mean that it is a natural fit for your integration requirements and technical scalability. Many businesses benefit from the features and customization capabilities that come with systems such as Drupal, Kentico, Hubspot, Ektron, Sitecore and advanced eCommerce platforms.
Which system is right for your business? And most importantly, how can you avoid getting locked out of your website again? Wakefly can help. Our experts have more than 100 years of combined experience developing and managing websites for businesses of all sizes and needs.
Don’t get shut out of your company’s lifeline. Let the experts at Wakefly fix your website problems with a CMS that makes updating content a breeze. Contact us today to get started.