Google’s market share in the Internet-search industry remained dominant and steady in December 2009, according to a recent study by digital-intelligence firm comScore. Roughly 65.6% of searches occurred in Google, followed by Yahoo! (17.5%), Microsoft (10.3%), Ask.com (3.8%), and AOL (2.8%). The percentages in December were virtually unchanged from those in November.
Google’s percentage rose by 0.1% while Yahoo’s declined by 0.2%, Microsoft’s increased by 0.4%, Ask.com’s fell by 0.1%, and AOL’s decreased by 0.2%. Microsoft released the Bing search-engine last year to compete with Google and Yahoo!. Americans made 14.7 billion searches in December, an increase of 2% from November.
Thus, B2B marketers will still need to pay attention to both the Yahoo! search engine and Microsoft’s Bing search engine as combined they represent nearly 28% of the available searches. Yahoo! and Bing both to be more consumer focused in terms of the searches actually being executed, while Google appears to play host to most technical B2B queries.