As an online marketing and lead generation firm, part of our duty is to stay on top of the constantly changing world of search engines. This said, Google’s roll-out of SearchWiki gained a lot of attention recently.
The program is certainly interesting in theory. When you perform a Google search and are signed-in to an account, it allows you to reorder or remove search results, and share comments with other logged-in users (note the “up arrow,” “X,” and “chat bubble” icons in the screen shot below).
The sharing of comments could prove to be interesting. But to me, the larger issue with SearchWiki is the, “Yeah, this is cool, but who consistently uses it?” question. How many times do you perform the same search over a period of time? If you do, wouldn’t it make sense to just bookmark the page giving the results you seek? Maybe I’m off-base here, and I’d certainly be interested in any reader feedback, but I have trouble seeing this gain traction, especially in the business world.