Is your website producing fresh, search engine friendly content on a regular basis?
If you answered no, be aware that Google updated their search dashboard on May 13 with an easy tool to allow users to filter search engine results by their freshness.
The new “Show Options” feature on the Google search results page means that web browsers can now sort results by freshness, and medium (video, forums, reviews). Simply, Google anything and in the search results “Show Options” will be clearly visible atop the results. This tool, if it catches on with Googlers, means that those old pages, videos and blog posts on your site that are driving traffic and rankings for your web site currently may begin to be systematically filtered by Google and/or go unseen by prospects that used to be presented with you content in the search engine results.
It actually makes sense. Fresher, better and more refined search results will keep searchers using the Google search engine. However, it should be abundantly clear to all webmasters and internet marketers that they need to dedicate serious time to both creating new web assets and optimizing their existing web assets. New, fresh content is an absolute must.
After all, Google lives (and will die) by the search engine results they serve. Fresh results that quickly meet the needs of a Google searcher means that Google’s role in search is secure – if on the other hand – users get frustrated with low quality, dated results they may take their searches elsewhere.
A corporate blog is an excellent place to try to introduce and create freshness.